Dirty South is a style of rap music that popped up in the latter half of the 1990s and is based in southern cities such as Memphis, New Orleans, Atlanta, Miami,and Houston. Dirty South descended from southern rap: its inspirations drew from Dr. Dre's Chronic album as well as Luther Campbell's 2 Live Crew's (possibly the first southern rap group) nasty traditions in equivalent measure, arriving at a stoned, violent, sex-obsessed and profanity-oriented brand of modern hip-hop.

Dirty South got its name from a song by Goodie Mob. They and Outkast are said by some to be the best that this style of rap music had to offer when the style originated; many believe that their more social-conscious lyrics are superior to Dirty South contemporaries like Master P's No Limit posse.

Modern Dirty South music is characterized by its bouncy, club-friendly beats and simplistic lyrics generally concerning flashy jewelry (referred to as bling bling), luxury automobiles, women (especially prostitutes and strippers), and occasionally gangster lyrics. An offshoot of Dirty South music is Crunk, featuring beats with loud, pounding bass.

Rapper/producer Lil Jon is generally considered the main pioneer of Crunk music.

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